There’s nothing better than a new kit; so the summer is new kit Christmas. Nearly everyone have revealed their kit for the new season. I’ll keep updating this post with new designs as they’re revealed. Here’s what we have so far…
Accrington are punching above their weight adopting Adidas as their kit manufacturer. Thankfully they’ve managed to bring the tone down a notch or two with an experimental dotty sleeve. It’s let Accrington down, it’s let Adidas down, but most of all, it’s let the lovely white shirt down.
We’re all shocked to our core with Blackpool’s new shirt; tangerine with white trim, like every Blackpool shirt in history. That said, it’s a nice enough design. Eagled eyed among you will see this template replicated elsewhere. In the least shocking news ever the away shirt is a simple reverse out of the home version.
The key to any artistic process is to know when to stop. Bristol Rovers have an iconic kit and it shouldn’t be difficult to pull a decent shirt out of the bag. This version has funny cuffs, collar, stripe down the arm, what appears to be some kind of camo shadowing. The second kit goes some way to redeeming things, but not much.
Burton Albion may be the most forgettable team in the division, and their new home shirt lives up to that reputation. One of this season’s trends is the re-introduction of the button collar, which we can all agree is a travesty. And yet, the away kit is so awful, apparently modelled on the faux medical uniform of a cosmetic surgery nurse, that the button may just improve it.
Without doubt Charlton have bigger problems than providing a decent new kit. The home shirt looks like every Charlton kit ever released, while the away shirt is probably a reflection of the mood around the club.
Crewe’s return to League 1 is marked by a retro red and black number, but it’s the away kit which is of most note, appearing to take inspiration from their shirt sponsor Mornflake Mighty Oats.
Thankfully Doncaster Rovers’ new shirt is identical to every Doncaster Rovers home shirt of the last decade. The red and white hoops are a classic not to be messed with. The away kit is also pretty sweet; maybe the best combo in the division?
To some people, the fact that Fleetwood Town exist and are managed by Joey Barton is confusing enough. This kit, which seems to adopt about nine different styles in one, is a proper head scrambler. The away kit, however, works really nicely – silver and mint, who knew?
Bit of an odd one this; Gillingham are perhaps the most meh team in League 1, and it appears that they’re sticking with the same kit as last season. It’s OK, Macron, the manufacturer, have a nice style about them. You could describe this as a bit meh, really.
Like all the teams coming down from the Championship, Hull have been slow to release their new shirt. The result is an unremarkable number, saved largely by the fact that it’s Umbro, giving it a nice traditional feel. The third kit (no second kit that I can ascertain) is a bit of an oddity; when I first saw it, I really liked it and thought it was one of the nicest in the division, then I looked again and find it a bit boring.
A tale of two shirts for Ipswich Town. An absolute beauty for the home shirt reminiscent of their heyday in the 1980s under Bobby Robson. The away shirt looks like someone has washed it with a tissue in the pocket.
Lincoln City play a classic card with their new shirt. There are few teams that wear red and white stripes who haven’t gone for the disruptive inverted colourway at some point. There will be Lincoln fans everywhere tearing up their season tickets at the abomination, but I like it. The away number is solid but unremarkable.
A solid home option for MK Dons, but you can’t deny they work hard to be the most despicable team in the league, the away shirt is black with gold trim? What are they? A Bond villain? Yes, yes they are.
I’ve always felt that Hummel offer a hipster’s choice when it comes to shirt manufacturing; typically because of their excellent work on the Danish national shirts in the mid-80s. I’ve also always liked Northampton’s colours. So, put together should be a sure fire winner. the away kit is OK until you look more closely, the strange central dribble, the fading pin stripes. They get away with it, but only just.
Look closely, well not that closely, and you’ll see the new Oxford shirt is the same Puma template as Blackpool and Swindon. Rumour has it that in real life it adopts the geometric pattern of the Peterborough shirt. It’s OK, for a title winning shirt.
Last season Puma made a big deal of their sublimated flux shirt designs, this year seems to have some kind of geometric update. There are randomised white flecks in there as well. A real nearly, but not quite design, a bit like Peterborough. The away shirt utilises the 437th Puma template of the division, and it’s a bit of a cracker, while nothing screams ‘Revenge season’ then a neon pink third kit.
Plymouth return to League 1 with a couple of scorchers. The home shirt is spoilt a bit with what appears to be a button collar, the away kit is absolutely magnificent. It’s difficult to imagine under what circumstances they would need a third kit, but it ticks some boxes.
One of the big favourites for the League 1 title next season have opted for a pretty conservative upgrade. What the heck is with that collar though? I quite like the away shirt with its white shadow stripes, it reminds me of our own away kit from the mid-eighties. Was there a three for two offer at Sports Direct? The unnecessary third kit looks like a reboot of our 2013/14 Animalates shirt.
You might call it armageddon chic; there’s a theme in a lot of kits where they’ve taken their standard design and given it a twist. Quite often it’s such a twist it comes off completely. Rochdale are just about the right side of acceptable with the blurred lined and shredded but at the top.
Aficionados of League 1 kit launches will know that Shrewsbury specialise in producing terrible promotional photography. For evidence try this, this or even this.This year is no different. Still, they get bonus points for adopting Admiral as their kit manufacturer. The away shirt takes inspiration from Oxford’s purple years when we were sponsored by Isinglass.
Our friends up the A420 have selected yet another Puma kit variation. How many templates does one manufacturer need? It’s a nice and simple design, ruined by the addition of a Swindon Town badge. The away shirt could not be less imaginative if it tried.
Let’s not kid ourselves; all teams use standard templates, but Sunderland’s new Nike shirt absolutely screams ‘park football’. The away shirt is Portsmouth’s home shirt in a different colour way, but that’s OK, I quite like it.
I was genuinely sad when I saw this; Wigan’s kit feels like a club that’s fallen apart with the off-the-peg template and the ironed-on ‘sponsor’ (let’s assume the Supporters Club have not paid a penny for this).
Have Wimbledon given up? They seem so bored with life they can’t be bothered to feature a decent logo of their sponsor and what can you say about the diagonal shadow stripe? They seem to trump it with the away shirt, which is going some. A shirt that screams relegation.