There was a moment on Saturday when Andy Whing received an simple ball, he mis-controlled and, over-reaching, stabbed it back along the back-four. There was an audibly sharp intake of breath – not for the first time this season – as the back line and Ryan Clarke moved the ball between them as if trying to get rid of a lump of a steaming poo.

It was 2-2 at the time and, fleetingly, I wanted us to concede. Or at least I was curious to see what would happen if we did. I’m not one of those who wants to see us lose in order for the manager to be fired, despite what people seem to think, but there was a moment where I wanted to do a laboratory test, away from the real world, which would establish how the club might respond.

And then we did concede; we’d lost two leads, at home, playing a team playing with 10 men for an hour, it could barely have been worse. Had we won, we could have debated whether the 10 men was a factor, had we drawn, we could have debated how difficult it is to play against 10 men, had we lost against 11 men, we could have debated the relative merits of our opponents. But this was beyond debate, we’d lost. Badly.

So, how do the club handle it? Will we get the relentless positive parping from Eales and Ashton? The steely look in the eye and the challenge to ‘judge us on our actions’. How do they defend it? Outwardly they will support Appleton, the media seem to think he’s as safe as houses. This might have been a transitional year, but they surely can’t have planned it like this.

There can only be two scenarios where this might not matter; the first is if they don’t care, the second is if they have unstinting belief in The Philosophy.

Let’s deal with the first bit; the land deal thesis – the idea that their investment in the club is simply a cover for some massive land deal; either at the Kassam or at Water Eaton; an opportunity to capitalise on the city’s housing crisis, for example.

While its feasible, I don’t believe that this is their sole focus. I’m fairly certain that it’s part of a wider investment plan but every owner from Robert Maxwell onwards has recognised how important stadium ownership is to the club’s future. But they’re trying way too hard off the pitch for them to be coldly killing the club off a la Kassam (although I don’t think even he planned that initially).

So, what about The Philosophy. Do they have the money to invest unquestionably in The Philosophy, the Plan A and the DNA and all that gubbins?  There’s not a lot of evidence that they have a bottomless pit of cash; after all they’re not investing heavily at the moment? People talk about signing players in the transfer window, but they ignore that we signed four before it even opened, and they’re not exactly looking like world beaters.

So, there has to be some limits; a point at which the situation becomes intolerable. I can’t believe they are looking at this and thinking it’s OK, because if they don’t improve things soon, it’s going to get a whole lot worse.

The thing is, it’s not the fans they need to worry about, it’s the customers. We, the fans, will turn up pretty much whatever gets served up, customers – the casuals who only turn up if they’re going to be entertained – will make the difference. We may detest them, but they are the difference between a crowd of 4,000 and a crowd of 9,000, plus they pay more per head. They are much more discerning and selective than us. Turn them off and the club is really in trouble and for Ashton and Eales, things will get much, much more expensive. Even if they give up on the team, they’ve still got to pay the rent, at least Kassam could give up and not fear that.

How do they, with any credibility, defend their credibility when The Philosophy, which they’ve talked about with such confidence, disintegrates on first contact with the outside world? Do they smile it out or take action? If they’re teetering now, Saturday’s game against Exeter could be decisive.

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