Midweek Fixture: Book review – Legacy, James Kerr

The lockdown offered an opportunity for the club to delve into its little black book and launch its own podcast. Prominent among the guests were the alumni of the 2015/16 season with Joe Skarz, Alex MacDonald, Chey Dunkley and Johnny Mullins all featuring. 

One of the recurring themes that came from those interviews was Michael Appleton’s obsession with the book Legacy; an analysis of The All Blacks dominance of international rugby, a book he himself referenced on the For the Love of the Game podcast. So what’s it all about?

Spend any time around executive training and you’ll eventually hear a management consultant quoting Tom Peters as though they’ve discovered the lost sea scrolls and not someone whose book sales rank alongside JK Rowling. Management advice is everywhere, and in reality, most centres on sugaring the pill of recurring lessons to make them palatable for their intended audience. Legacy is mostly a compendium of standard management tropes shone through the lens of the compelling story of the All Blacks, one of the most famous and successful teams in the world. 

The book doesn’t quite dive to the heart of the All Blacks’ success – direct quotes are limited, it’s more an observers view, which makes for a more clinical read. That said,  perhaps the heart of their success is less mystical than people would like to perceive. Sport is full of talk of ‘talent’ and ‘genius’ whereas success is often drawn from structure and process; that’s a key message here. 

The All Blacks do have a bit of a head start, they’re massively well funded and revered, finding more money and resources to do more things is, perhaps not easy, but not that hard. 

The story starts with the relative failure of the All Blacks quarter-final defeat to France in the 2007 Rugby World Cup. By this point the squad was consumed in its own self-importance; poor discipline and unprofessional behaviour could be explained away because they were the mystical and untouchable All Blacks. But it was rotten and underperforming. There was disillusionment within as well, the whole concept of being an All Black was becoming a reality TV show; even doing the iconic haka was a meaningless chore.

If there’s a parallel, and Michael Appleton has spoken about this, the Oxford team he inherited in 2014 was a ragtag of grafters. Chris Wilder’s ambition had been stymied by a lack of investment and slowly the team was decaying, what he was achieving was remarkable, but still moderate. There’s an entertaining edition of the official podcast with Michael Raynes and Tom Newey, where they discuss the life of a workaday lower league pro; the game is about looking for another contract, creating the illusion of being in demand when in reality they’ll go anywhere that pays. By 2014 any significant ambition at the club had gone.

Appleton talks about inheriting a squad full of players who had experienced relegation, and the general acceptance of that being part and parcel of being a lower league pro. As a result he set about transforming the culture with Legacy offering a template.

A lot of what you’ll have heard on the podcasts is lifted directly from the book. The most compelling was the All Blacks’ idea of ‘leaving the jersey in a better place’, which was particularly evident in the recruitment strategy employed under Appleton. The club was no longer for the Neweys and Raynes’, pragmatically picking up another contract before moving on. The players Appleton wanted saw beyond that; he wanted players who would improve themselves by investing everything in the shirt and the club. The likes of John Lundstram, Kemar Roofe and Ryan Ledson invested heavily in the club, making a personal step forward before passing their shirt onto the next recipient. Quite literally, the number 4 shirt was held by Michael Raynes in 2013/14, who passed it onto Kemar Roofe, then to John Lundstram. The shirt – the purpose of a player being at the club – being left in a better place, creating a legacy.

Lundstram passed it onto Mike Williamson.

There are other ideas – a devolved management structure where a group of leaders were created from the squad to keep the group in check and resolve its own problems. It meant that the culture wasn’t reliant on a single person and that the team owned their issues and more importantly, the solutions. Jake Wright was at the heart of it, and you’ll hear his name come up regularly as a driving force in the club. But also, there were players like Sam Long – younger and on the margin of the squad, but local and perhaps closer to the fans with a better sense of what the club was about. There is clearly a lot of support for Long at the club even now, despite injuries, the club have stuck with him, which clearly paid dividends last season. 

Another driving principle was a ‘no dickheads’ policy; a rehashing of the adage that ‘culture eats strategy for breakfast’, FIFO is another articulation – ‘fit in or fuck off’. ‘No dickheads’ is simply not allowing disruptive influences to infiltrate the squad. No matter how good a player might be, if they behave at odds with the culture of the whole, they move on. Alex MacDonald let slip that ‘Armand’ (Gnanduillet, presumably) was a player who fell foul of the policy. It might be reasonable to assume Dan Crowley was also in that camp and perhaps even Liam Sercombe in 2017 when he rapidly fell out of favour after the JPT Final. Even MacDonald himself was moved on when, by his own admission, he let his standards slip. It’s not a reflection of the individual, but their compatibility with the driving culture. It’s an unforgiving environment, but you can’t deny its success.

There’s little doubt that Legacy provides an insight into the culture instilled by Appleton at Oxford. He was well supported financially, but there was a depth to his work, which is often overlooked. We’re still benefitting from it now. 

It did make me wonder whether the fans have a similar culture. The All Blacks have is an evolving rule book which every player gets, it describes what being an All Black is, and how to behave. It’s part of ‘improving the jersey’. Imagine a club where the fans are committed to improving the club for the next generation, imagine what it could achieve. There’s another concept explored early on: ‘cleaning the sheds’, never being too big to do the small things. After every game the All Blacks clean their own dressing room before leaving. It plays to the idea that your value is in what you leave behind – a tidy dressing room, as well as an outstanding performance, being the legacy of an All Blacks visit – far more impressive than a mess and a loss. Can you imagine not only walking away from the County Ground with three points, but with absolutely no reason for Swindon fans to complain about you because of how you behaved? That would drive them mad. The atmosphere created by the fans during 2015-2017 was phenomenal, as good as any in the country, particularly when you consider our size, but sadly it hasn’t been sustained which is a shame; perhaps the fans could think a bit more about their own legacy. 

George Lawrence’s Summer Shorts – The Bayo Tapestry

George Lawrence’s Shorts hasn’t wasted furlough; eschewing the opportunity to learn conversational Farsi or master jazz oboe we’ve joined Amateur Epidemiologists On Twitter. We’re a group of enthusiasts pooling years of experience fixing drains and answering customer service queries to misinterpret statistics to confirm our preconceived prejudices. We treat our virology data like our art – we don’t know much about it, but we know what we like. Stay home > Make Memes > Save the NHS. 

But that was then, this is now; GLS is pulling on its summer shorts, resting its gut over the elasticated waste and bringing you the news from the Oxford United universe.  

Monday 13 July 2020

Oxford’s mammoth season ended in ultimate disappointment as they fell to a 2-1 defeat against Wycombe Akinfenwanderers in the League 1 Play-Off Final. The chairboys felt right at home in the empty Wembley Stadium going ahead when Anthony AkinStewa(rt) headed in after eight minutes. We equalised through Jedward orphan Mark Sykes with a goal Ade Akinfenwa described as ‘Akinfenwa-like’. The winner came from a spot kick scored by Akinfenwanderers Akindefenda, Joe Jacobson.

Tuesday 14 July 2020

It was the morning after the night before and time to reflect on what might have been or might will be again. With the financial realities of the impending financial catastrophe coming into sharp focus we need our friends more than ever. Perhaps former Oxford United director Ghislaine Maxwell can help, she seems like a nice person with friends in high places. Once a yellow, always a yellow, eh Gizzy?

The oily bird catches the worm, and news is that Bristol City’s biggest and oiliest bird, Mark Ashton, could be set to roll out the big guns when he unveils his new manager. MApp has been linked with a move into the Championship

Wednesday 15 July 2020

We go again, as they say. Jedward orphan Mark Sykes may go again to Stoke to join the former Northern Ireland manager Michael O’Neill. Meanwhile £5m defender sulky teenager Rob Dickie could go again to Nottingham Forest who have joined Derby County and Leeds United in the race to sign him for £3m. Expect the fee to be around £750,000.  

Thursday 16 July 2020

Come on Monday, Happy Days!
Tuesday, Wednesday, Happy Days!
Thursday, Friday, Happy Days!
The weekend comes, my cycle hums,
Ready to race to yooooou.

Wait, that’s not right, what happened to Tsun Dai? Well, he’s moved to Shenzhen in China after a year at Wolves.

Friday 17 July 2020

Straight out of a two-year-old’s hide and seek playbook – if I close my eyes and can’t see them, they can’t see me – Boris Johnson is to ignore all the risks and re-open football stadiums in October. We know that when the Kassam is full it’s like a cauldron, though not often full of viral spores. Some protective measures will have to be in place to protect the most infirm; or South Stand Upper as it’s known, but what the heck, we’re going back, spread the word, let’s make this thing go viral.

Saturday 18 July 2020

Can Oxford bounce back from their play-off disappointment? KRob’s given his verdict and it’s unequivocally a yes, or no, or, and we cannot be clearer about this; maybe. You see, KRob is having one of his periodic back me or sack me (but, obviously don’t sack me, I didn’t mean it literally) moments. He’s pleading to the Oxford board to build on the successes of last season. “I owed Oxford United for two reasons” said KRob “Giving me the opportunity to come home to my family every night and for sticking with me in the bad times.” That’s us; the big selling point of Oxford United is that it’s in Oxford. 

George Lawrences Shorts: MApp reading

Saturday 21 December 2019

Divorced dad at a PTA Disco Gareth Ainsworth hasn’t been this disappointed since he failed to seduce Cabbage Karen, the school’s dinner lady, last Christmas. He brought his table topping Wycombe team to the Kassam and like that fateful night, left with his tail between his legs after a 1-0 defeat. The goal came from James Henry, but the game pivoted when The Mr T of the Chilterns, Ade Akinfenwa, was sent off for throwing John Mousinho over the North Stand.

Sunday 22 December 2019

It’s Christmas, which means family, friends and avoiding creepy Uncle Alan and his wandering hands. So if you want to pretend to be engrossed in something, The Roker Report remembers Sunderland’s 1975 win over Oxford. I mean, don’t we all?

Monday 23 December 2019

MApp has been reflecting on his time with Oxford. The three years of promotions, giant killings and derby wins has really brought a smile to his face. For MApp this requires a complex mechanical contraption attached to a winch.

Tuesday 24 December 2019

When we say MApp’s back, we mean it; it may be Christmas, but for the new Lincoln manager it’s business as usual as he prepares to face his old club on Boxing Day. Obviously it’s still a special time; following a turkey protein shake on the big day he’ll be dusting off the novelty festive dumbbells readying himself for the game. 

Wednesday 25 December 2019

Do they know it’s Christmas time at all? KRob gave the squad the day off on Christmas Day knowing that there was a box of Celebrations and a DVD of Skyfall with his name on at home. Depressed sixth former Rob Dickie got a chemistry set, but told the lads he got a Sam Fox calendar, Jose’s son John Mousinho got socks and the Top Gear Annual, Jamie Mackie broke his record for stuffing sausage meat stuffing balls up his nose. 

Thursday 26 December 2019

I don’t know if we mentioned it; Mr Big Guns was back in town on Thursday as MApp brought his Lincoln team to the Kassam. Ecclesiastical genius Shandon The Baptiste scored the only goal in a 1-0 win. KRob felt the pressure throughout the game; holding your gut in with MApp rippling three feet away really takes it out of you.

Friday 27 December 2019

No football tomorrow, but the team is preparing to meet The Crazy Gang of Wimbledon on Sunday. With the busy Christmas period, KRob is planning to rest a few players. Jamie Mackie will return to face elbowing duties up front while a number of the midfield are expected to be rested by standing in the middle of the pitch watching the ball sail over their heads for ninety minutes.

George Lawrence’s Shorts: Up Pompey!… Ooh you are awful

Saturday 2 November 2019

Saturday’s 1-1 draw with Portsmouth was preceded by a Remembrance ceremony so shambolic, it made the First World War look like an episode of Great British Bake-Off. After a minute’s silence, which lasted for well over three, the teams appeared for yet another minute’s silence. Then, in the 90th minute, Matty Taylor popped up to nod home Oxford’s equaliser. Portsmouth fans then meticulously observed several more minutes of silence as they trudged home.  

Sunday 3 November 2019

It’s been debated for years and divided families, but finally it seems to be happening. Yes, Lincolnshire sexiest people have been ranked. Our own Mr Big Guns, and new Lincoln manager, Michael Appleton muscled in at number 11. 

Who is he sexier than? it’s…… Rebekah Vardy (45th), Nicholas Parsons (31st) and Rob Lowe – an America who once played a policeman from Lincolnshire.

Michael isn’t as sexy as Sergeant Mike ‘Tempo’ Templeman from Channel 5’s Police Interceptors or number 1 – Bhasha Mukherjee who is A beauty queen! A woman! and a Doctor! A combination we all know is not actually possible.

Monday 4 November 2019

We were thrust into the vice-like jaws of Big Football on Monday as it was announced that our Type 1 Diabetes Cup Quarter-Final against cash bores Manchester City will be Live! On! Sky! On! Wednesday! 16! December! This will allow the club to suckle on the teat of Sky’s cash cow to the tune of £125000. The game they’re calling ‘Man City Covets Thy Neighbours Ox’ or something, accommodates City’s big game against Arsenal on Sunday, which Sky are billing as ‘The Big Man’s Arse’ – which we all thought was Scott McNiven. 

Tickets are on sale to season ticket holders and members, and will be available to half-and-half scarf wearers in a couple of weeks. 

Tuesday 5 November 2019

We’re not suggesting that Lancashire has slow internet, but The Lancashire Post were reporting a game from 49 years ago on Wednesday. The game between Oxford and Preston resulted in an outfield player in goal and a goalie on the wing in a sling. 

Former Oxford captain John Lundstram is rapidly becoming hipster’s choice in the world of Fantasy Football. Once celebrated as a master of the passing craft, he’s now revered for being cheap and mistakenly labelled as a ‘defender’ in the fantasy parallel world, thereby clocking up plenty of unexpected points. What a life.

Wednesday 6 November 2019

Ipswich are on the run from the rampant Yellows after they (Ip)switched the game between the two sides on the 16th November due to international call-ups. The international break would have seen the Ipswich Galacticos stripped of their Cypriot international, a Tunisian Under 23 and Albanian Under 19.  

Thursday 7 November 2019

It was the Six Minute Ten Seconds Fans Forum on Thursday with Jamie Mackie. ‘Who winds you up in training?’ was the first question which caused Mackie to collapse on the floor holding his head, theatrically check his forehead for blood and moan for the rest of the interview about how he’s not getting any protection from the rough-housing.

Friday 8 November 2019

You have to feel for Sunderland, it’s like they live in a parallel universe. One website has suggested that the benevolent failure-magnets could be good enough to take Cameron Brannagan off our hands in January. This is due to us ‘punching above our weight’ (aka punching above Sunderland). The Mackem’s would walk League 1 if less entitled clubs would get out of the way and let them do it.

Saturday 9 November 2019

Going to football is cold and miserable; we should just stay at home with a spreadsheet. That’s what data driven Five Thirty Eight have done; they’ve plugged all their numbers into Excel and predicted that we’ll finish third behind Ipswich and Sunderland. A lot of factors are considered; expected goals, defensive qualities, number of seats in your stadium, Charlie Methven’s loafers, that sort of thing.

George Lawrence’s Shorts: Tattoo fixer

Saturday 14 September 2019

After a seven game winless streak, KRob was thankful for the fact that toothless Tranmere were in town and that Tariq Fosu is made of helium. Fosu collided with a gust of wind to win the first of two penalties which set us on the way to a 3-0 win. James Henry hoovered up both spot kicks with Cameron Brannagain, again, slamming home a third, which was the second, and his fifth of the season. Elliot Moore was due to start but was struck down with The Newlyweds Curse, a back spasm.

Sunday 15 September 2019

Scotland manager Steve Clarke may be set to turn to Chris Cadden to shore up his leaky defence. Scotland have had a torrid start to their Euro 2020 qualifying campaign having conceded 9 goals in their last three games. Clarke’s looking for someone to better that, though with Cadden being part of a back four who recently conceded sixteen goals in six games, it might not quite be the betterment he was thinking of.

Monday 16 September 2019

The slayer of Edgar Davids and owner of Coventry’s most prodigious chin since Jimmy Hill, Andy Whing has a new job as coach at Hereford United. He’ll be bringing all his experience to his new role, creating a team of tough tackling midfielders with a never-say-die attitude. “All we want is a team of Andy Whings.” said Hereford owner Geoff Hereford.

Tuesday 17 September 2019

A live-streamed video of a bunch of kids from Bolton beating up some lame old men surfaced online on Tuesday. KRob’s approach to our away trip to Bolton Wanderers was the equivalent of holding a child at arm’s length by putting his hand on their forehead while they swing punches just out of reach. Sadly, KRob badly misjudged their range and took one clean in the knackers, limping away with a 0-0 draw.

Wednesday 18 September 2019

Lincoln City are planning to roll out the big guns in order to replace messanic manager Dan Cowley who has gone to Huddersfield. And there are no bigger guns than perpetual managerial bridesmaid Michael Appleton who is odds on to take over at Sincil Bank. MApp could be facing KRob in the technical area for our visit to Sincil Bank on Saturday. KRob is seeing whether he can get a girdle ordered on his Amazon Prime account as we speak. 

Thursday 19 September 2019

It was the Six Minutes Forty-Seven Second Fans Forum on Radio Oxford where Niall, don’t call me Niall, McWilliams was the Johnny Byrne on the spot. Fans nearly missed the opportunity to ask about the stadiumsituation which will be 100% resolved before the end of the year. McWilliams also publicly backed KRob in his role. Uh oh.

It’s a name synonymous with wanton violence and the destruction of humanity. But, enough about Christophe Wilde; the Bin Laden family are lining up to take a stake in Sheffield United to become Wilde’s boss.

Cameron Brannagain was subject to The Daily Mail’s Secret Scout report. The report admired Brannagain’s passing, competitive spirit and the fact he’s a white English man because they’re a minority in this country nowadays ain’t they?

Friday 20 September 2019

It’s Lincoln tomorrow, and who’s that sitting in the opposition bench doing bicep curls? Holy cow, it’s MApp. The man with more tattoos than Tatu on Tatooine has taken over the hot seat just in time to unleash an unedifying defeat on his former charges. Hold onto your hats everyone, MApp’s back in the game.

George Lawrence’s Summer Shorts – Fosu’ll Fuel

Monday 1 July 2019

We open the week looking into a gaping chasm from here to the first friendly of the season – WHICH IS NEXT FRICKIN’ SUNDAY OR THIS SUNDAY IF YOU’RE READING THIS NEXT SUNDAY. We regret to inform you that there is no more go-to no-news news-carreon to feed off as Gino van Kessel’s Gold Cup quest is over. The USA finally put plucky Curacao to the sword with a 1-0 win in the second round of the tournament. We are bereft.

Elsewhere, in science, we’ve learned the largest unit of time is called a supereon. Previously determined by geological formations, scientists now describe this as the unit of time between everyone knowing that Tariqe Fosu was signing for us and the official announcement that he had. That day finally came on Monday.

Tuesday 2 July 2019

Deep fried pastiness ahoy, Sunday is the Steve Kinniburgh derby at Ibrox. Those thinking Rangers have been seduced by the glamour of a friendly against Oxfordshire’s finest need to think again. According their Head PT Instructor, Stevie G’s Tax Avoiding Army are wargaming the rigours of playing second rate European football followed by fifth rate domestic football every week until they’re knocked out by Maltese part-timers in mid-July. We don’t know if we’re Lazio or Cowdenbeath in their fetishised role play.

Wednesday 3 July 2019

Back home, things have gone a bit Thames Valley Royals as Oxford United director Horst Geicke has been announced as a Director of RFC Prop, a holding company of Royal Elm Park Development who are developing the land around the Madjeski Stadium in Reading. We’re sure this is absolutely fine.

Thursday 4 July 2019

Jamie Mackie has been giving a little insight into how preseason has changed “it’s all scientific now” said Mackie like a baffled pensioner trying to play Fortnite with his grandson “the balls are out straight away.” he added, looking knowingly at Gavin Whyte.

Our favourite Ghanaian football website, where everything is true, claims Tariq Fosu’s signing on fee was £500k which also claims “he made 27 appearances last season where he made 27 appearances” – that’s an encouraging ratio of 1 game per appearance.

Friday 5 July 2019

Hark! The gentle lilt of the lute, for it is GLS The Bard with songs of bafflement and bemusement, Bard, sing us a tale from the kingdom…

Hey nonny nonny…
KRob is frustrated, he doesn’t know what to do
He wants to sign Chris Cadden, The Mackems want him too
Sunderland can’t sign him, they’ve problems of their own
Red Bull want to buy their club, Stewy’s waiting by the phone
Until their deal is done, then Cadden’s is on hold
But Columbus want him also, or so we have been told
But, Crew can’t sign him either, too many from overseas
Cadden can’t be added, until another leaves
And yet they may still sign him, then loan him back to us
Or perhaps it’ll just collapse, because of all the fuss
So KRob is frustrated, he doesn’t know what to do
He thinks he might get Cadden, but he thinks he might not too.
With a hey nonny nonny…

Ah, thanks the bard, there he goes, on his merry way – those tights are a bit unforgiving, don’t you think? 

Elsewhere, wandering down the aisle of where they stock all the predictables at our local Co-Op, we find that MApp is being lined up by Doncaster Rovers to just miss out on their manager’s job.

Saturday 6 July 2019

KRob’s excited, but then what other mode does he have? The whiff of Tunnock Teacakes and Tenants Super is in the air as we head north for our first friendly of the summer. “They have some world class players” said KRob using a pretty liberal definition of the term – that is, players who can unequivocally be classed as living in this world. To illustrate the fact, among their number is Wes Fotheringham, who lest we forget, lost two derbies playing for Swindon against Oxford in 2012 before being released because it was deemed, and we’ll say this very slowly, he was not as good as The Red Card Ronaldo; Lawrence Vigouroux. 

Sunday 7 July 2019

To those who have made the trip up to Glasgow staring into a grey slate sky, squinting to make out the features of people sitting opposite you. Yes, this is what they call daylight. The day has come, let football reign and for the 700 mile round-trip to be rewarded with something more competitive than Peter Rhodes-Brown’s hurdling over advertising boards half-time relay race. Now, we don’t want to ruin anyone’s holiday to what the World Health Organisation once dubbed ‘Europe’s Murder Capital’ but while you’ve been away travellers have moved into the Kassam Stadium car park.

‘Giein it laldy, ya great bawbag!’ as they might say in the streets of Auchenshuggle.