The Conference’s Setanta deal was another genius move by the immaculate Brian Lee. The Conference became a Premier League and TV access came through premium rate pay-per-view. The cameras were allowed into the dressing room so that fans could smell the tactical mind of the manager. “Just fucking launch it, Sean” never had so much meaning. Suddenly football being played on a potato field surrounded by four cattle sheds was supposed to be sexy and its precocious talents, like Greedy, were stars.
But that was in the days when the small time was the big time and the big time was the absolutely fucking gigantic time. Now we’ve passed through the time gate, a more sober world beckons.